Transforming Pharmaceutical Innovation in India: An AI Success Story

How Atlas empowered a leading wellness company with AI-powered video analytics

In the fast-paced world of pharmaceuticals, technological innovation is essential for driving advancements — from drug discovery and development to manufacturing, regulatory compliance, patient engagement, and beyond. It also demands a keen understanding of consumer needs, market trends, and product quality.
Our collaboration with a leading Indian multinational pharmaceutical company sheds light on how innovative approaches to data analysis can revolutionize the industry. Atlas exemplifies how fresh views on video analysis can drive meaningful change and fuel progress.

The Challenge:
The client encountered several obstacles that are common among pharmaceutical corporations attempting to push the boundaries of innovation.

First, they needed to synthesize summaries and derive insights from consumer research studies conducted through focus group interviews. Second, they sought to leverage archival video data to guide decisions and improve product quality. Third, they had to navigate the complexity of analyzing interviews conducted in various languages to ensure a comprehensive understanding of consumer sentiments.

The Solution and Value Proposition:
The Atlas team offers a tailored solution to address the client’s needs head-on. Our expertise in AI, ML, data analytics, and qualitative research methodologies has provided actionable insights.

A Group Discussion is conducted with the aim of gathering diverse opinions and feedback pertaining to a newly launched product by the client. The discussion is recorded on video to enable other relevant teams – such as marketing, R&D, and product – to review the session. However, the process of reviewing the video is time-consuming, especially if the discussion is in a different language. In such cases, the need for a translator further compounds the already extensive process.

To address this challenge, Atlas has introduced an AI system to create summaries, notes, and takeaways from the session. Notably, the system is language-independent, which enables teams to work comfortably in their respective base languages. Additionally, it can give the exact snippet of the video for the asked question.

  • Enhanced Efficiency: We streamlined qualitative data analysis from focus group interviews by leveraging advanced data processing techniques. Our systematic approach enabled the client to extract meaningful insights efficiently, saving both time and resources.
  • Faster Turnaround: With Atlas Systems’ support, the client experienced a significant reduction in the turnaround time for strategic decision-making and product development. Quick access to insights empowered them to respond swiftly to market dynamics and stay ahead of the competition.
  • Deeper Insights: Our comprehensive analysis unearthed invaluable insights into customer sentiment and behavior patterns. By diving deep into the data, we uncovered nuanced preferences and pain points, enabling the client to tailor their products and marketing strategies accordingly.

  • Data-Driven Strategies: Armed with robust insights, the client could now chart data-driven marketing strategies and implement targeted product enhancements. This shift towards evidence-based decision-making fostered a culture of innovation and agility within the organization.

The Outcome:
The collaboration between the client and Atlas Systems yielded tangible results, propelling the company towards greater heights of success. By harnessing the power of AI-powered video insights, they were able to:

  • Accelerate Innovation: Informed by consumer feedback and market trends, the client introduced innovative products that resonated with their target audience, driving growth and market share.
  • Enhance Customer Satisfaction: By addressing specific needs and preferences identified through data analysis, the client improved customer satisfaction and loyalty, fostering long-term relationships.
  • Optimize Resource Allocation: With a clearer understanding of consumer demand, the client optimized resource allocation by making better investments in high-impact initiatives.

How can Atlas help you leverage advanced technology to stay ahead of your competition and the market?