Defining the Impact of Directory Accuracy on Health Plan Members
New results from an exclusive Atlas PRIME® study
First conducted in 2023, the Member Experience Monitor from Atlas PRIME® was created to track people’s interactions with health plan directories – and their effects on payer brand loyalty.
Based on an online survey of 1,000 Americans calibrated to the full US population, the study captures a snapshot of the member/provider connection.
Get our report to learn:
- how often members find directory errors
- whom they see as responsible for keeping directories up to date
- whether members see payer directories as more accurate than search engines and other sources
- how directory accuracy affects payer brand perceptions
- generational differences around member experiences
The study was conducted by GBK Research in March 2024.